Heisman and REVELxp Partner to Offer Premium Fan Access to Heisman Weekend
NEW YORK (October 20, 2026) — Heisman and REVELxp today announced a new partnership that will give college football fans unprecedented access to Heisman Weekend, Dec. 11-13, 2026, in New York City. This year, a limited number of college football fans will have the rare opportunity to purchase premium hospitality packages offering exclusive access to some of the most anticipated events and experiences of Heisman Weekend.
REVELxp will offer three packages built around Heisman Weekend programming which includes Heisman Live on Friday; the Heisman Red Carpet, the televised Heisman Trophy Ceremony presented by Nissan and Rose Theater Experience on Saturday; and the Heisman Club Celebration on Sunday. The top-tier Legacy Package offers an unparalleled Heisman Weekend experience, featuring coveted reserved seating in the Appel Room for the live televised ceremony, along with exclusive access to receptions and VIP events that bring together Heisman Trophy winners, finalists anddistinguished guests throughout the weekend.
Heisman Weekend’s exclusive events at Jazz at Lincoln Center begin Friday evening with the debut of Heisman Live, an intimate, star-studded celebration bringing together Heisman Winners, the 2026 Finalists and special guests for an unforgettable evening honoring the legacy, excellence and impact of the Heisman Trophy and its Winners. On Saturday, the Rose Theater Experience will offer guests an up-close view of the Heisman Red Carpet, a special viewing of the live televised Trophy Ceremony and the opportunity to be among the first to welcome the newest member of the Heisman Club following the announcement.
“There is nothing in college football quite like the pageantry and prestige of the Heisman Trophy,” said Tracy White, President of REVELxp. “It represents generations of excellenceand some of the most iconic names and moments in the history of the game. Through this partnership, we’re giving fans an extraordinary opportunity to experience that tradition up close, from being in the room when college football’s most celebrated individual honor is awarded to spending time alongside the Heisman legends who have shaped the game. These are the kinds of once-in-a-lifetime experiences REVELxp was built to deliver.”
In addition to Heisman, REVELxp operates tailgate and hospitality programs at more than 50 universities in partnership with athletic departments and alumni associations. In the postseason, the company runs Playoff Premium, the Official Premium Hospitality Program of the CFP National Championship and works with numerous bowl games to provide hospitality for traveling fans and corporate clients.
“Heisman Weekend is a celebration of everything the Heisman Trophy and its Winners represent, from the legendary players who have shaped the history of the game to the 2026 Heisman Finalists whose remarkable performances have created so much excitement this season,” said Jeff Price, CEO of Heisman. “As we looked for a partner to help us elevate this special weekend, REVELxp stood out for its unparalleled reputation for delivering exceptional events and, just as importantly, for the genuine care they bring to their partners and guests. Together, we look forward to creating unforgettable experiences that celebrate the Heisman legacy while using the platform of Heisman Weekend to continue our philanthropic mission to empower the next generation of future leaders.”
Heisman Weekend packages are limited and available for individual fans, corporate groups and universities hosting alumni and donors:
- The Legacy Package — Three nights at Heisman’s host hotel: the New York Marriott Marquis with transportation to Jazz at Lincoln Center; a pre-party and private theater box at Heisman Live; a private pre-ceremony reception and photo opportunity with the 2026 Heisman finalists; reserved seating in the Appel Room for the televised ceremony, followed by a post-ceremony reception; and the intimate Sunday Heisman Club Celebration event.
- The Icon Package — Heisman Live pre-party in the Atrium and assigned seating at Heisman Live; a REVELxp-hosted Saturday brunch with the Trophy and Heisman Winners; red carpet access and reserved seating at the Rose Theater Experience; and curated gifts.
- The Bronze Package — Designed for universities bringing alumni, donors and supporters to New York. Includes the Heisman Live pre-party and assigned seating, red carpet access and reserved seating at the Rose Theater Experience, and a school-specific pre- or post-ceremony reception hosted by REVELxp.
To learn more about REVELxp’s Heisman Weekend packages, visit REVELxp.com/heisman.
About REVELxp
REVELxp is the go-to source for best-in-class fan engagement, founded in 2020 as a leader in pre-, post-, in-game and non-game day premium hospitality solutions. REVELxp partners with more than 60 collegiate and professional properties nationwide, creating, selling and executing an array of premium fan experiences on and around game day that drive fan engagement and generate new revenue streams for its partners. REVELxp is part of Teall Sports & Entertainment. For more information, visit REVELxp.com.
About Teall Sports & Entertainment
Teall Sports & Entertainment is a collection of innovative sports and entertainment brands and services, including REVELxp (national market-leading game day experience company), Dyehard Fan Supply (national sports/entertainment merchandising and e-commerce business) and Teall Properties Group (national sports marketing and sponsorship sales organization). For more information, visit TeallSE.com.
About Heisman
Heisman, a 501(c)(3) charitable organization, empowers future generations to make an enduring impact by amplifying the legacy of excellence embodied by the Heisman Trophy and its Winners. Awarded annually since 1935, the Heisman Memorial Trophy honors the most outstanding college football player in the United States — a symbol of achievement that inspires young people nationwide. Rooted in excellence and empowerment, Heisman has evolved into a year-round platform advancing youth leadership, expanding opportunity, and harnessing the power of sports to help future leaders grow and thrive.