Mustang Partners Expands Strategic Partnership with REVELxp

DALLAS (SMU) – Today, Mustang Partners announced an extended and expanded strategic partnership with REVEL^XP. The new agreement builds upon REVEL^XP's existing role as SMU's official game day hospitality and operations partner while expanding opportunities to enhance the fan experience on the Hilltop, generating new revenue, and improving operational efficiencies that support the continued growth of SMU Athletics. Fans can find additional gameday hospitality and tailgating information here.

Since partnering with SMU, REVEL^XP has helped elevate the gameday experience through premium hospitality and gameday event staffing, tailgating services, temporary venue builds and other operational support. The expanded agreement reflects both organizations' commitment to delivering best-in-class experiences for fans while creating long-term value for SMU Athletics.

"This extension is another important step as we continue to generate impactful revenue-generating partnerships for SMU Athletics," said Lauren Adee, SMU Deputy Director of Athletics. "The Boulevard and our gameday experience are such a big part of what makes SMU special, and together they've become one of the most unique traditions in college football. REVEL^xp has been a great partner, and this extension allows us to keep enhancing revenue generation opportunities and our fan experience.”

The expanded partnership will:

• Create new revenue-generating opportunities through temporary venue builds and enhanced hospitality and tailgating operations.
• Continue REVEL^XP's role supporting SMU gameday operations through premium space management and hospitality services and game day event staffing.
• Increase long-term operational flexibility through future hospitality enhancements.
• Further strengthen a collaboration focused on innovation, exceptional fan experiences and long-term support of SMU Athletics.

“For REVEL^XP, our partnerships are the cornerstone of our business, so we are grateful and honored to continue working alongside the SMU brand and team. The Boulevard and SMU’s collective game day experience has continued to grow and create contagious energy that is exciting to be a part of. We look forward to further supporting this phenomenal tradition with unsurpassed service for many years to come,” said REVEL^XP CEO Wes Day.

As part of the expanded partnership, Mustang Partners and REVELXP are launching REVEL^XP RESERVE, offering SMU Mustang Club donors access to curated hospitality experiences at some of the world's most iconic sporting events. The program features customized hospitality packages that may include private suites and premium seating, club and lounge access, all-inclusive food and beverage, VIP pregame and postgame experiences, and other exclusive opportunities tailored to each guest. Participants can submit an interest form and work directly with the REVEL^XP team to build personalized experiences based on their interests. More information can be found through the dedicated RESERVE website for SMU Mustang Club donors, available here.

REVEL^XP will continue investing in best-in-class technology and enhancements to its newly launched, customer-friendly website, making it easier than ever for fans to plan, customize, and book their game day experiences. These upgrades, paired with an ongoing dedication to exceptional customer service, ensure a streamlined and elevated experience from booking to kickoff.